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Website Design for Digital Strategist | Lead Designer 

_ Client:
Julia Fiore
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Role:
Lead Designer 
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Team: 
Julia Fiore, Douglas Escalante
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Date & Timeline:
2023, 3 months

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Skills:
Interaction Design
Art Direction
UX/UI Design 
Branding
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Tools:
Figma
Illustrator
Miro
Squarespace

Project Overview:

I was hired to design a website for Julie Fiore, Digital Strategist. I created a strategic plan to unify my client’s two main offerings: collaborations with art institutions and her writing. This involved creating engaging pages for 10 major client-projects as well as presenting her many articles, interviews, reviews, and essays in a user friendly format. Additionally I created pages for her biography, services, and client list as well as a contact page for new clients to reach out.

︎︎︎ See live website

Branding:

My client was enthusiastic about having a bright, rich color palette that pulled from art and design references. We landed on a palette of high-contrast colors for both the background and text.

Color palette reference ︎︎︎

Approved color palette ︎︎︎

Fonts ︎︎︎

Logo:

My client asked to use the font I designed called Tidbit. She liked this font because it aligned with her desire to have a unique, playful, and colorful logo. I animated Tidbit for the logo and some headers as well as some shapes that would be used strategically throughout the website to tie the visual landscape together.

Cursor & Favicon:

I designed a cursor and favicon using shapes from Tidbit to further align the visual landscape of the website.

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